Skip to content
Deyn · the book under the counter

Know who owes you what.
And actually get paid.

DeynBook is the credit book for small halal grocery stores. Customer accounts, credit sales, payments, and reminders in Somali or English — on the phone in your apron pocket, not on a page that gets wet.

  • No credit card
  • No contract, cancel any time
  • We move your paper book for you
app.deynbook.com/ledger

Deyn ledger

$12,486.50

Outstanding across 148 customers

Remind all
All148Overdue21Due soon46Settled81
AW

Ayaan Warsame

Last purchase 2 days ago

$84.50
HJ

Hassan Jama

Last purchase 19 days ago

$312.00
UM

Ubax Mohamud

Last purchase 34 days ago

$148.75
YA

Yusuf Abdi

Last purchase 4 days ago

$62.25
AS

Amina Sheikh

Last purchase 11 days ago

$205.00
CN

Cabdi Nuur

Settled today

$0.00
21 reminders queued for Friday 9:00 AM

What your customer gets on Friday morning

9:04
BHBarwaaqo Halal

Today 9:00 AM

Salaam Hassan — waxaad ku leedahay Barwaaqo Halal $312.00. Ma awoodid inaad bixiso Jimcaha? Mahadsanid!Delivered 9:00 AM
Waan imaanayaa maanta insha'Allah 👍9:12 AM
Paid in full · 2:41 PM
Text message

Keeping the deyn book for 120 neighbourhood stores across the US and Canada — we know most of them by name.

  • Barwaaqo Halal Market
  • Hodan Grocery & Meat
  • Ceerigaabo Market
  • Deeqa Halal Foods
  • Nasiib Markets
  • Salaama Grocery
  • Xamar Halal Meat
  • Jubba Grocery
The notebook

The book knows everything. It just cannot tell you.

Every store on this street keeps one. A ruled notebook, a pen on a string, twelve years of trust written in the margins. It works right up until the moment you need it to answer a question.

BeforeTuesday, under the counter
Deyn — Bishii Novsh. 4
  • Hassan J.rice, oil, 2 sambuus32.00
  • Ubax M.meat — Fri48.50
  • Ayaan W.milk + bread9.25
  • Yusuf???15.00
  • Amina S.flour, sugar, tea61.00
  • Cabdi N.paid 20 — left40.00
wadarta…?
AfterWednesday, 9:04 AM, on your phone
app.deynbook.com/ledger

Deyn ledger

$12,486.50

Outstanding across 148 customers

Remind all
All148Overdue21Due soon46Settled81
AW

Ayaan Warsame

Last purchase 2 days ago

$84.50
HJ

Hassan Jama

Last purchase 19 days ago

$312.00
UM

Ubax Mohamud

Last purchase 34 days ago

$148.75
YA

Yusuf Abdi

Last purchase 4 days ago

$62.25
21 reminders queued for Friday 9:00 AM

What the paper book actually costs

11 names

gone with one wet page

The page that got soaked in March took eleven balances with it. Nobody could prove a number, so nobody paid.

0 receipts

when they say “I already paid”

No date, no time, nothing to point at. An argument at the counter you cannot win, with a neighbour you will see again on Friday.

5 hrs a week

reading your own handwriting

Matching names to amounts, then adding the column twice because the two totals did not agree.

$2,800 a year

quietly written off

Not because the customer refused — because you were never sure enough of the number to ask.

Four things, done properly

Everything the counter needs. Nothing it does not.

DeynBook is not an accounting suite. It is four jobs a grocery store actually does, built for the way you already work.

HJ

Hassan Jama

+1 612 555 0188 · customer since 2019

Owed now

$312.00

Credit limit

$400.00

Avg. days to pay

11

Add credit saleRecord payment
  • Nov 18Credit sale · rice, oil, sambuus+$32.00
  • Nov 14Payment received · cash$100.00
  • Nov 09Credit sale · goat meat 4 lb+$35.00
  • Nov 02Credit sale · weekly groceries+$145.00
  • Oct 28Payment received · card$60.00

One customer, one account, one number that is always right.

From notebook to first payment

Four steps to set up. Then it just runs.

No installation, no training week, no new computer at the till. If you can use WhatsApp, you can use DeynBook.

Send us your book

We type it in

Photograph your pages or email a spreadsheet. Our team enters every name and balance for you, free. Most stores are running by the second business day.

Record credit at the counter

About four seconds

Pick the customer, add the items, done — before they reach the door. Payments take two seconds and print or text a receipt with the date and time on it.

Set the reminder schedule once

Friday 9:00 AM

Choose the day, the hour, and the language. Every customer gets their own balance in a plain text message or a recorded call. You never send them one by one.

The money comes in

Usually by Saturday

Payments land in the ledger as they happen. At the end of the month the report shows what came back, what is still out, and who has stopped paying.

A shopkeeper in a headscarf and apron restocking bananas on the produce stand of a halal market.

Hilib halal · a weekday afternoon

Dukaanka · on the shop floor

Built for the aisles, not the office.

  • The phone in your pocket is the till

    DeynBook runs in any browser — phone, tablet, or the computer at the counter — and syncs the moment you tap save. Owners record deyn while walking the aisles.

  • The whole app speaks Somali

    Not just the reminders. Menus, receipts, reports, and the support line — af Soomaali or English, switched per employee.

  • Your cashier sees the sale, not the book

    Roles decide who can view balances, who can forgive a debt, and who cannot. Every change to a balance is logged with a name and a time.

Xasuusin · reminders

Get paid without ever asking.

This is the part that pays for the subscription. One schedule, set once, and every customer hears their own balance in their own language — from the store, not from you standing at the register.

Somali or English, per customer

Ayaan gets Somali. Her son gets English. You write the template once and DeynBook picks the right one for each name.

On your schedule, not your evening

Friday at 9:00 AM. The day after the first of the month. Fourteen days after the balance is issued. Set it once and stop thinking about it.

You stop being the debt collector

The message asks, so you do not have to. Nobody is embarrassed in front of the shelf, and the customer keeps shopping with you.

A customer in a blue hijab choosing tomatoes in a halal market, her cart holding rice, oil and kale.

The phone in her pocket already knows the balance.

Nothing for the customer to download. It arrives as a normal text.

SomaliFriday · 9:00 AM

Salaam Ubax — waxaad ku leedahay Barwaaqo Halal $148.75. Ma bixin kartaa Jimcaha? Mahadsanid!

English14 days after purchase

Hi Amina, this is Hodan Grocery & Meat. Your balance is $205.00. You can pay at the till any time, or by card at the link below. Thank you!

Somali · receiptThe moment they pay

Mahadsanid Hassan. Waan helnay $312.00 maanta. Haraagaagu waa $0.00. — Barwaaqo Halal

Messages send from a number that shows your store name. Customers reply to the store, never to a stranger.

Friday morning out. Saturday afternoon in.

That is the whole loop, counted across the stores we have. About six in ten reminded balances come in within two days — the message goes out while you open, and the money is usually back in the till before the weekend rush ends.

Since 2022 · Minneapolis, Columbus, Seattle, Toronto and a few towns in between

120

Independent stores keep their deyn book here

$1.4M

Of customer credit tracked on it

6in10

Reminded balances paid within two days

5hrs

A week back from doing the books

Macmiil · in their words

Owners who put the notebook down and never picked it back up.

Four shops, four cities, one problem. We asked each of them what changed in the first ninety days.

Inside a Somali halal market: produce crates at the front, stocked aisles and shoppers toward the back.
I used to keep three notebooks and still lose track. Now I open my phone and I know exactly who owes me what. In the first month I collected $4,200 that I had written off in my head.

Abdirahman Yusuf

Owner, Barwaaqo Halal Market · Minneapolis, MN

$4,200 recovered in month one

The text reminders changed everything. Before, I had to call people and it felt like begging. Now the message goes out Friday morning and by Saturday half the balances are paid.

Fadumo Hassan

Owner, Hodan Grocery & Meat

Columbus, OH

Half the balances paid by Saturday

When a customer says "I already paid that," I show them the receipt with the date and time. No more arguments at the counter. That alone was worth the money.

Sagal Warsame

Manager, Deeqa Halal Foods

Toronto, ON

No disputed balances since switching

My son used to do the books on the weekend. It took him five hours. Now it takes ten minutes and he actually comes to visit instead of working.

Mohamed Nur

Owner, Ceerigaabo Market

Seattle, WA

5 hours a week back

Longer conversations with owners, including the numbers before and after.

Read the full stories
Pricing

One flat price. No cut of the money you collect.

Every plan includes unlimited customer accounts and free migration of your paper book. Fourteen days free, then pay monthly or save about 16% yearly.

Basic

For the single-till shop that just wants the notebook gone.

$29.99/ month

$24.99 / month billed yearly

  • Unlimited customer accounts
  • Debt & credit tracking
  • Payment history and receipts
Start free trial

Standard

Most popular

For the busy store chasing payments every week.

$49.99/ month

$41.99 / month billed yearly

  • Everything in Basic
  • Mass text message reminders
  • Automated mass calling
Start free trial

Scale

For owners running two, five, or fifteen locations.

Custom

Priced on how many stores you run

  • Everything in Standard
  • Multi-store dashboard
  • Customer self-service portal
Talk to us
Compare every feature, line by line

Basic includes 25 reminder texts a month. Standard and Scale are unlimited.

Dukaankaaga · your store

Put the notebook away for good.

Send us your pages this week. By the second morning you will open your phone with your shaah — your tea — and see every balance in the shop, down to the cent.

No credit card. No contract. We type your paper book in for you, free.